Why Implementing a Lifetime Warranty on Our Floatsup Drink Holders Was a No Brainer!

Lifetime Warranty by Paige Fitzgerald

When we ran over a Floatsup Cup with a truck (on purpose) and it not only survived, but still worked great, we felt pretty good about instituting a lifetime warranty. We already had three summers of abuse, hot weather, direct sun, cold garages, and every other condition backing up our confidence that our Floatsup Cups were pretty much indestructible, but that sealed the deal. Now, we can't promise that they can survive being your dog's chew toy, that's one area they weren't built for, but we can understand your pup's confusion since they are made from a similar material. But if you find yourself with a destroyed Floatsup Cup in any manner, we'll honor a replacement.

There are a lot of inexpensive knock-offs out there and unbranded versions of a bungee-secured drink holder that all popped up after we launched our patented idea in 2022. They seem to find a way around our patents or just blatantly don't care (and we're footing the bill on enforcement). It's been a journey in combating those. But one thing those other cup holders don't have is our high-quality materials, they don't float, and they don't have a lifetime warranty that you can count on.  We are real people behind our email address (Paige and Eric) and ready to help with any questions or concerns. 

So, what's in a lifetime warranty?

We've Got You Covered. For Life.

That's not just a tagline, it's a promise. If your Floatsup Cup becomes unusable, whether it's been chewed, crushed, clawed, or otherwise destroyed, we'll replace it. Full stop. No expiration date, no complicated claims process, no fine print designed to wiggle out of anything.

We stand behind every single cup we make. If it can't hold a drink anymore — cracked, punctured, melted, or mauled — it's covered as long as we're in business. 

So What Exactly Is Covered?

Here's the simple version:

What's covered: Any Floatsup Cup that's no longer usable due to damage. Bear got to it? Absolutely covered (and please, please send us that story). Crushed beyond recognition? We've got you.

What's not covered: Lost cups — but here's the thing, our cups float, so go get it! Cosmetic wear and tear doesn't qualify either, and we can only warranty cups actually made by Floatsup.

The only real requirements to make a claim are that you still have the cup (even if it's completely mangled) and that you send us a photo of the damage. Bonus points if you include the story behind the carnage. Honestly, we love hearing them.

Claiming Your Replacement Is Genuinely Simple

We kept the process as easy as possible because dealing with a warranty claim shouldn't feel like a second job:

1. Snap a photo of your unusable Floatsup Cup
2. Email it to info@floatsup.com
3. Include your name, shipping address, and the story behind what happened
4. We may ask you to send the cup back — for research purposes (we've yet to see a destroyed one, so it would be quite the specimen!)

That's really it.

The Questions We Get Asked

How long does the warranty last? Forever. As long as you've got the cup and we're in business, we've got your back.

Can you claim more than once? Yes — if you're living a wild enough life to wreck multiple Floatsup Cups, we salute you. Just follow the same process each time. We genuinely look forward to the stories.

What about other Floatsup products? Right now the lifetime warranty covers the Floatsup Cup and the Floatsup Jumbo drink holders specifically. If that ever expands, we'll update the warranty page.

Why We Did It This Way

We could have gone with a standard one-year or 3-year warranty. A lot of brands do. But that didn't feel right for us. We build a product we're proud of — flexible, durable, made with recycled materials, and designed to take a beating in the water. Offering a lifetime warranty is simply us putting our money where our mouth is.

If you're living the kind of life that breaks a Floatsup Cup, you deserve a replacement. And honestly? We just want to hear what happened.

Ready to paddle with total peace of mind? Shop the Floatsup Cup today — and know that however wild things get on the water, we've got your back. 

To make a warranty claim, email info@floatsup.com with a photo, your shipping address, and the story. We can't wait to hear it.